Our Services
Strategy, Execution, and Engineering — Built for Operators
At Highland Digital, we help brands turn digital ambition into operational reality. Our work spans strategy, platform selection, and product delivery — all informed by deep experience in the tools that drive growth.
Tech Roadmap
Scaling your business with technology is our mission. We partner to understand your business drivers, growth plans, and investor expectations to develop a roadmap that will grow your business, delight your customers and achieve your investor's targets.
Tech Stack Evaluation
Buy vs. Build is a critical question for all organizations. Integrations and APIs enable innovative and cost-efficient architectures that accelerate results. The trick is making smart decisions about what capabilities can be bought, leveraging off-the-shelf software, and which should be built. We have led vendor evaluations and integrations for the most innovative brands in the industry and will partner with your team to drive the process.
CRM Innovation
The modern CRM stack makes the previously elusive goal of an actionable, 360-degree view of the customer more achievable than ever. Salesforce and HubSpot offer end-to-end solutions, and cloud data warehouses like Snowflake, Customer Data Platforms (CDPs) like Twilio Segent, and omnichannel activation tools like Iterable, Klaviyo, Simon, and Braze position brands to ingest, govern, and action data to harness the power of AI.
Team Assessment
High-performing teams are vital to delivering real technology innovation. We have led teams of all sizes to deliver exceptional results. We offer both fractional CTO/CIO leadership services as well as an assessment of your existing team's skills and gaps
App Design & Build
'Mobile First' is a proven product and customer engagement strategy used by the most innovative brands. Your mobile app should be SIMPLE and EFFORTLESS. Done right, it should be the primamry retention and engagment channel for your brand. We have led highly successful mobile app design and build projects for multiple brands, and we will work with your team to design, build and launch your mobile app.
AI & Master Data
Consumer brands, are uniquely positioned to take advantage of AI. A first-party data strategy is the place to start. AI/Machine Learning can do a great job of identifying behavior patterns, categorizing customers in cohorts, predicting future outcomes, and automating omnichannel interactions. These capabilities can be especially powerful when integrated with a CRM for efficient and scalable data-driven action.
